Discover how ready your business is for the AI economy. See where your moat is strong, where it's exposed, and what to strengthen next.

ABOUT
The U.U.P. Moat Check helps business owners understand how prepared their company is for an AI-driven buying environment. It measures three parts of your position: whether AI can understand your business, whether AI can actually use your business to help customers, and whether you are building the evidence and testing needed to become preferred when AI has alternatives.
Gets you considered
AI clearly understands what you do, who you help and when you're relevant.
Gets you called
AI has a useful business capability it can actually call to help a customer.
Gets you chosen
You are building the evidence, testing and history needed to compete when AI has choices.
Understood gets you considered. Usable gets you called. Preferred gets you chosen.
AI is reshaping how customers find, evaluate, and choose businesses. The U.U.P. Moat Check™ shows you where you stand.
See exactly how AI currently perceives and represents your business.
Discover where AI cannot find, use, or choose your business today.
Get clear, actionable next steps ranked by business impact.
Create a defensible position that compounds over time.
HOW IT WORKS
Rate your business across Understood, Usable and Preferred.
See your three scores, strongest wall and biggest exposure.
Receive three prioritized actions based on your answers.
Book a free U.U.P. Moat Strategy Session to review your results and determine what to strengthen next.
The U.U.P. Moat Check is a self-assessment. It does not itself grant CCA Certified Usable to AI status. Certification requires independent testing.