U.U.P. Moat Check™ — Decision Economy Institute logo

Build Your U.U.P. Moat™ — Understood. Usable. Preferred. Decision Economy Institute

Discover how ready your business is for the AI economy. See where your moat is strong, where it's exposed, and what to strengthen next.

Castle with Understood, Usable and Preferred banners surrounded by a moat — Build Your U.U.P. Moat

ABOUT

What the U.U.P. Moat Check Measures

The U.U.P. Moat Check helps business owners understand how prepared their company is for an AI-driven buying environment. It measures three parts of your position: whether AI can understand your business, whether AI can actually use your business to help customers, and whether you are building the evidence and testing needed to become preferred when AI has alternatives.

UNDERSTOOD

Gets you considered

AI clearly understands what you do, who you help and when you're relevant.

USABLE

Gets you called

AI has a useful business capability it can actually call to help a customer.

PREFERRED

Gets you chosen

You are building the evidence, testing and history needed to compete when AI has choices.

Understood gets you considered. Usable gets you called. Preferred gets you chosen.

Why Your AI Position Matters Now

AI is reshaping how customers find, evaluate, and choose businesses. The U.U.P. Moat Check™ shows you where you stand.

Understand Your Position

See exactly how AI currently perceives and represents your business.

Find Your Gaps

Discover where AI cannot find, use, or choose your business today.

Prioritize What Matters

Get clear, actionable next steps ranked by business impact.

Build Lasting Advantage

Create a defensible position that compounds over time.

HOW IT WORKS

Four Steps to Your Moat Map

01

Answer 24 Questions

Rate your business across Understood, Usable and Preferred.

02

Get Your Moat Map

See your three scores, strongest wall and biggest exposure.

03

See What to Strengthen

Receive three prioritized actions based on your answers.

04

Build Your Plan

Book a free U.U.P. Moat Strategy Session to review your results and determine what to strengthen next.

The U.U.P. Moat Check is a self-assessment. It does not itself grant CCA Certified Usable to AI status. Certification requires independent testing.